Social Media Advertising

Targeted & engaging

Social media advertising

With Sahara, you can achieve more than just catching the eye of your target audience. We specialize in creating captivating digital media campaigns that not only grab attention but also make the most of your advertising budget.


Our experienced team understands the intricate workings of algorithms, enabling us to identify revenue opportunities and deliver sustained growth for your business.

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Maximize revenue potential.

In today's digital landscape, social media platforms such as Facebook, Instagram, and TikTok dominate consumers' attention. However, navigating the complex algorithms, fierce competition, and content saturation can be daunting when it comes to driving revenue.


This is where we come in. With our specialized expertise, we have the knowledge and skills to precisely target, engage, and persuade your market, eliminating guesswork from paid media advertising.


Our strategic approach ensures that your ads not only get noticed but also resonate with your target audience, driving them to take action and make purchases, all while optimizing your ad spend. With Sahara as your partner, you can unlock the true potential of social media marketing and achieve tangible results for your business.

Did you know?

  • 68% of consumers have already purchased directly from social media.
  • 55% of consumers learn about new brands on social media.
  • 75% of internet users use social media to research products.

How Sahara helped Lauf increase online revenue by 517%

The US has been the primary focus market from the beginning. When we started working with Lauf in July 2020, they were in a transition period of moving all their business online and had seized all brick-and-mortar sell venues and resells in the US.


The initial idea was to be able to save overhead costs and management (e.g. communication with resellers) for the company while also offering consumers about a 25% lower price on the bikes than before, “cutting out the middlemen”, as Direct To You slogan states.

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Leveraging top platforms to amplify your brand

In the ever-evolving digital landscape, it's crucial to connect with audiences where they are most active. At SAHARA, we take pride in our expansive knowledge of leading social media platforms.

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Facebook

Diverse demographic reach and targeted campaigns make Facebook a hotspot for customer connection and brand loyalty.

Instagram

A visually-rich platform, Instagram is ideal for businesses to engage audiences through compelling multimedia content.

Linkedin

As the premier professional networking platform, LinkedIn allows businesses to directly reach decision-makers in various industries.

Pinterest

A hub for creative inspiration, Pinterest suits businesses aiming to stimulate and drive purchases through visual ideas.

Snapchat

With a young demographic, Snapchat provides an innovative space for interactive and ephemeral content.

Tiktok

Boasting a rapidly growing audience, TikTok's short-form video format facilitates creative storytelling and viral trend participation.

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Their words, not ours

Sahara is Essential To Our Success.

"SAHARA has quickly become a vital component of Glacier Adventure's success. Their unique insight and vast talent pool have been integral to the successful execution of our goals.


The interaction with SAHARA is both stimulating and swift, allowing us to make faster progress towards fulfilling our mission."

Haukur Ingi

Owner of Glacier Adventure

Great professionalism

& Resourcefulness

"We are proud of our partnership with the Sahara. It has been characterized by great professionalism, resourcefulness and a willingness to achieve real and measurable results in marketing.


The digital world calls for deep digital knowledge and solutions that are suitable for each project. In this area, Sahara has delivered strongly and proved to be a great business companion for us at Öryggismiðstöðin."

Jónas Friðrik Hjartarson

CEO of Krauma

Our Social Media Advertising approach

01  Define Goals

Every successful campaign begins with a clear objective. We work closely with you to understand your business goals, whether it's boosting brand visibility, driving sales, or increasing website traffic.

02  Analyze

Knowledge is power. We conduct a thorough analysis of your business, industry trends, and competitors to understand the landscape. This valuable insight forms the foundation of our strategy.

03  Strategy

With the goals defined and analysis complete, we curate a tailor-made advertising strategy. It includes defining target audiences, selecting ideal advertising platforms, and planning the campaign structure.

04  Construction

Here, we turn strategy into action. Our team crafts compelling ad copies, designs captivating visuals, and sets up ad parameters in line with the campaign strategy.

05  Implementation

The campaign is launched with close monitoring to ensure everything goes as planned. We track all the important metrics to gauge the campaign's initial performance.

06  Results & Repeat

We provide comprehensive reports detailing the campaign's performance. Insights gained from these results are used to optimize and fine-tune the strategy for continuous improvement. The process is iterative, meaning we constantly learn, adapt, and optimize for success.

Frequently Asked Questions

about Social Media Advertising

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  • What social platforms do you advertise on?

    The Sahara digital team has expertise in maximizing the potential of various social media platforms used by our clients, such as Facebook, Instagram, LinkedIn, TikTok, and Pinterest. However, using all of these networks for advertising may not be the best strategy for every client. We can assist you in identifying the most effective networks for your advertising needs, ensuring that you reach your target audience.

  • What is retargeting?

    Retargeting, also known as "remarketing," involves showing ads to potential customers who showed interest in your goods or services but did not convert. Since most people who visit your site do not stay long enough to make a purchase, retargeting is an effective way to entice them to return to your site by displaying ads on their social media platforms. These ads can showcase products or services they previously viewed, or similar items that may be of interest to them.

  • What is Facebook advertising?

    Facebook is now one of the largest social media sites in the world, allowing you to connect with millions of people that you may not be able to reach through other methods. Facebook promotion is the process of displaying paid ads to potential customers to encourage them to visit your site and make purchases. As Facebook has grown, so have its advertising tools. You can now use various demographic, geographic, and technical factors to segment your audience. However, as Facebook advertising has become more advanced, it has also become more complex and difficult to use. Our social media experts can assist you in navigating these challenges.

  • What is LinkedIn advertising?

    Using LinkedIn advertising, you can run targeted ads throughout the site on your own. As the majority of LinkedIn users are working professionals, it is particularly effective for B2B companies. While the advertising solution is designed to allow users to set up ads quickly, the Campaign Manager still requires some expertise to ensure budgets and measurements are set correctly.

  • What do you test in your social advertising?

    At Sahara, we experiment with different components of the social ads we create for our clients. This may involve using various messages, creative materials, show locations, and audience segmentation. We also monitor several metrics to ensure that these changes are effective. Examples of such data include clicks, views, and contacts.

  • Will you design social ad creative for my brand?

    In short, yes. If you decide to use our paid media services, we will create all of your brand's social ads to ensure a consistent appearance across all channels. We have found that this helps to avoid misunderstandings and build trust with your audience. Whether advertising on Facebook, Instagram, LinkedIn, or Pinterest, we ensure that the design for each platform is optimized for the best possible results.

  • What is the difference between paid social advertising and organic social advertising?

    The most significant difference between paid social advertising and organic social advertising is whether or not you pay for the posts or material. As the name suggests, paid social advertising involves sponsored posts with a budget to reach a specific audience. You can use classification to determine who gets to see these posts. On the other hand, organic social ads don't have a budget and can't be targeted to specific groups of people. The concept behind organic social material is to connect easily with people you already know and reach out to new people.

  • How much should I spend on paid social advertising?

    Paid social advertising does not have a magic number that guarantees success. Ultimately, the amount you should spend will depend on your business, the level of competition, and the advertising networks used. However, we can assist you in determining an appropriate budget. Our digital marketing audit will identify your current needs and what it will take to achieve your goals. We can then create a plan to help you achieve results while maximizing your spending.

Our team is here to help!

Review some the our work that we've done for our clients.

From local to global, small designs to larger productions. We are ready to help your company achieve their goals.

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