Video production

Campaign management

Digital strategy

It was decided to produce short content that fit into the new rebranding of BYKO. BYKO's staff is well-trained and has a lot of expertise in their respective fields, making it ideal to use in advertising material. The project was produced with the guiding principle of giving attention to BYKO's staff, emphasizing their expertise, and showing what kind of service they can provide to customers and keeping that in high regard. It was also based on the goal of building trust in the brand and because there is a personal connection with the staff, viewers would be more likely to become regular BYKO customers.

THE APPROACH

We embarked on the creation of several videos with specific staff as role models. The idea was to create short content that emphasized BYKO being top of mind for individuals after seeing the advertisement. This was done by stimulating the senses through sight and sound. The strong colors of BYKO are used throughout the video, along with the classic BYKO theme playing in the background. The footage is bright and lively, full of the personality of the staff members who appear. The production of the content was successful and everyone involved was pleased with the outcome.