GA4 implementation
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TRANSFER
FROM UNIVERSAL ANALYTICS TO GOOGLE ANALYTICS 4
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In this roundup, we'll go over the importance of moving to GA4 from Universal Analytics and the main differences between them. We'll also address some of the most frequently asked questions about this change.
On July 1st, Google will end support for Universal Analytics (UA), which many people know and use to analyze web visits.
It is therefore important to install GA4, a new version of Analytics, to minimize data disruption.
GA4 includes many advantages over its predecessor, Universal Analytics, most notably a more comprehensive and modern approach to data analysis, measurement and reporting.
Read more about GA4 in our latest blog below.
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