The Sahara Digest

Fresh Marketing Tips and Team Highlights

Explore bite-sized marketing tips, industry trends, and a behind-the-scenes look at what the Sahara team is working on.

Marketing Tips

Digital Marketing Trends for 2025

Digital marketing continues to evolve rapidly, and 2025 brings transformative changes in how brands connect with their audiences online. From AI-powered tools to the dominance of short-form video, mastering these emerging digital trends will be essential for marketing success.


Marketing Tips

Embracing TikTok

A Game Changer for Travel Brands

In today's digital age, TikTok has become a global sensation, serving as an essential tool for brands aiming to boost their online presence. This is particularly relevant in the travel and tourism industry, where TikTok's distinctive short-form video content provides unmatched opportunities to captivate and engage audiences.



Marketing Tips

Positive effects of using PR activities in the tourism industry.

Establishing a strong brand presence and building relationships with potential customers is key to success in the competitive landscape of the travel industry. Positive public relations (PR) is a powerful tool that can help you achieve these goals.