Digital Strategy
Paid Media MANAGEMENT
As Sahara, we embarked on a journey with 66North, a distinguished outdoor clothing brand, aiming to establish a solid foothold in London's competitive fashion market. Our mission was two-pronged: generate a substantial uplift in online conversions and drive a surge in website traffic.
Strategy
Our strategy centered around a bespoke marketing funnel, crafted to engage potential customers at different stages of their purchase journey. Initially, we amplified brand visibility, creating engaging content to reach a broad audience. The second stage involved deepening the connection with interested parties using product-centric ads to incite the decision to purchase. Lastly, we concentrated on converting interest into sales with personalized dynamic ads.
Notwithstanding challenges like limited brand awareness, we innovated, forging alliances with influential UK fashion figures to enhance 66North's reach and brand recognition.
93.7% Increase in conversion
The outcome of our tailored approach was highly rewarding. We achieved a remarkable 93.7% growth in conversions, exceeding our initial target, and website traffic expanded by a notable 102,7%. The efficient allocation of ad spend also led to substantial growth in conversions.
This campaign not only marked 66North's prominent entry into the London market but also showcased our proficiency as an agency to deliver beyond expectations. It affirms the efficacy of setting clear goals, crafting a targeted approach, and rapidly responding to market trends for a successful campaign outcome.
