Sahara Wins Prestigious US Agency Awards for Digital Marketing Excellence
Sahara, a leading digital marketing agency, has been honored with the prestigious US Agency Awards, recognizing their outstanding achievements in digital advertising. The awards, which celebrate innovation and creative thinking, highlight the agency's commitment to excellence in the industry.
In the highly competitive category of Social Media Campaign of the Year, Sahara secured the top position with their campaign "Keeping London Warm Since 2022," created for 66°North. The jury praised the campaign as a perfect blend of creativity and a data-driven, digital approach, striking a remarkable balance. The strategic use of historical characters played a pivotal role in shaping the campaign's material, showcasing Sahara's ambition and dedication to delivering impressive results.
SOCIAL MEDIA CAMPAIGN OF THE YEAR
Keeping London Warm Since 2022
Sahara also received the gold award in the Social Media Campaign of the Year category for the "Keeping London Warm Since 2022" campaign for 66°North.
"We have had a close working relationship with 66°Nordur for the past five years, overseeing their digital campaigns on social media. The collaboration has been incredibly successful in all aspects, and it is particularly evident in this campaign where the overall approach and marketing material harmoniously came together,"
says
Jón
Gísli
Ström, Digital Marketing Manager and partner at Sahara.
Expressing his delight, Sigurður Svansson, the CEO and co-founder of Sahara, stated, "Winning this award at the US Agency Awards is an immensely gratifying achievement for us. It reaffirms that Sahara is on the right track, building upon our recent successes at the Global Digital Excellence Awards. Our exceptional team has demonstrated their expertise, not only in the domestic market but also in foreign markets. This victory holds special significance as we recently expanded our operations to the United States, aiming to establish a strong presence in the market. This award serves as a powerful catalyst for our entry into the US market."
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